Author: Search Engine Land

What to evaluate ahead of Google’s Page Experience update

Google unveiled the Page Experience update in May, coupling that announcement with a new set of metrics called Core Web Vitals and laying out its plan to remove the AMP restriction on its Top Stories carousel. Last week, the company revealed that the page experience signals in ranking will go live in May 2021. With […]

Google Guaranteed badge starting to appear on Google Maps listings

Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed (home services) and Google Screened (professional services). And recently the company started making the Google Guaranteed badge available to businesses for a monthly fee, outside of participation in Local Services Ads (LSA). Badges in […]

Google’s new Small Business Advisors program aims to help SMBs grow

Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions on a range of products from Google My Business to Ads and Analytics to YouTube. No enterprises or agencies. Google told me in an email that […]

Is your website at risk for an ADA accessibility lawsuit?

The American’s with Disabilities act has influenced the way businesses need to operate online. Now more than ever, providing the proper website accessibility is becoming undeniably more important, not only because it’s the right thing to do, to give all visitors an opportunity to get to your services or products, but also because costly lawsuits […]

The 2020 holiday season is here: Get your digital house in order

It’s the 2020 holiday shopping season and it’s different than previous shopping seasons, and retailers everywhere are going to need to manage things carefully. Let’s take a closer look. Shoppers will lean on digital A Google-commissioned Ipsos survey says that 74 percent of U.S. Shoppers are going to do more online shopping than they did previously this […]

Amazon uses its data to undermine third party sellers, EU antitrust action says

Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access to non-public data on its platform to undermine competition. Amazon’s behavior as a retailer and as a marketplace are in conflict, according to the antitrust enforcer.   Predatory data and […]

How to show Lighthouse Scores in Google Sheets with a custom function

Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who can code a bit but aren’t really that comfortable with it. What often happens is that there ends up being one or two […]

California’s ‘CCPA 2.0’ passed: Here’s what changes

Update: The California Privacy Rights Act did pass on Tuesday. While most people are focused Tuesday on the U.S. presidential election, Californians are voting (or have voted) on ballot proposition 24, the California Privacy Rights Act of 2020 (CPRA). Known in some quarters as “CCPA 2.0,” CPRA was intended by its sponsors to expand and […]

Using auction insights for better PPC competitor analysis

Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads and Microsoft Advertising offer a […]

More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled. I’m just sitting in front of the computer watching accounts be disabled one by one. — Ameet Khabra ✊✊🏻✊🏼✊🏽✊🏾✊🏿 (@adwordsgirl) November 6, 2020 “This […]

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