Email Marketing

Customer Relationship Management Skills

Customer relationship management (CRM) began in the 1970s, effectively shifting the emphasis from the product to the customer. Traditionally, businesses have entertained consumers with onslaughts of new product and content, but now, in the advent of digital marketing, low asset values have made customer retention a much more feasible, valuable expenditure of resources. With an […]

Email Marketing – Why it’s not Dead in 2019 and 2020

Email Marketing – Why it’s Not Dead in 2019 and 2020 You’ve probably opened your email enough times in your life to know that the majority of what hits your inbox is some kind of spam, phishing, or retail information. The other fraction is anticipated communication. So it’s worth asking, how is email marketing still […]

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