Paid Social Media Skills

Paid Social Media Skills

It’s no secret that in 2020 you can get paid for your social media skills. With one million new users joining the internet every day, and the average daily time spent on social media surpassing two hours, digital marketing has become an insurmountable marketing strategy.

And a lot of companies who market digitally rely heavily on people with strong social media skills.

Here are some of those skills…

  • Driving and boosting sales

  • Increasing website traffic

  • Community building and relationship building

  • Promoting events

  • Analytics

  • Brand Curation

  • Strong organization

  • Creativity

  • Writing skills

  • Communication skills

Driving and Boosting Sales

Driving sales through social media is an extremely effective method and there are numerous ways to go about doing this.

You should know how to target your audience and how to tailor content for them. Learn what their most visited pages are or what their typical hubs for obtaining information are. Do this by conducting analyses on their profiles.

If you’re proficient at this, creating relationships between your company and internet users will be a cinch.

Increasing Website Traffic

Knowing how to route traffic to your employer’s website is a must. This means knowing how to create easy-to-access content that is also appealing, generating striking headlines, and using various social media channels to promote your content.

Take advantage of good SEO tricks. Have your content be rich with hyperlinks, or, if you can’t get a website to link your content, create content that begs to be linked. That is, be trendy and up-to-date with what’s going on in the world.

Community Building and Relationship Building


Building relationships online is a popular method of driving sales and website traffic. Having a good rapport with your audience might make the difference between someone clicking on your content as opposed to ignoring it.

First, however, you should ask yourself the question: which relationships are important to your employer?

There are B2B relationships, which means business-to-business, and these sorts of relationships are extremely valuable assets to have in your pocket. Think of a business as a colony of workers and customers, and so by cultivating a relationship with a business, whether by promoting some of their content or by having vested interests, you essentially earn favor with their audience.

These relationships can be sustained by staying up to date on what activity other businesses are participating in–one’s that your employers are associated with–and by actively expressing interest in them. Sharing interests with other businesses might simply mean embedding hyperlinks in your content to that business and hoping for reciprocity.

And these relationships can go a long way.

There are also business-to-customer relationships, which are just as important as B2B relationships. Establishing these relationships really depends on the reach of your audience. If the company you’re being employed by has a specific audience, building a relationship with them might be as simple as tailoring your content to appeal to that demographic. You can also get more granular and do some analytics into what things your audience is interested in, and then by expressing similar interests in it via promotional content, you can quickly earn the favor of the masses.

And as a rule of thumb, whatever content it is that you are making, or whatever campaign you are pushing, abide good codes of ethics. If you have quality content, people will have no reason to hold it in contempt.

Creating content that isn’t flimsy is a good place to start. Make it easy-to-access. Don’t employ blackhat SEO techniques.

Internet users and other businesses won’t want to get into bed with someone who is shady.



Social media platforms offer you metrics to track the success of your content. This is the holy grail of tools for digital marketers. Having the ability to track what is doing well and what is doing poorly within your content means that you can virtually tune up your content every step of the way to optimize performance.

Here are the types of data you might want to track…

  • Clicks

  • Comments

  • Reach

  • Shares

  • Video Views

  • Video Reach

And if you aren’t extremely skilled at doing this on your own, enlist the services of a web analytics application…

Know Your Social Media Platforms


Having an expansive knowledge on the ins and outs of all the social media platforms will make you an indispensable asset to any employer.

This means knowing what demographics are engaged with which platforms, how they behave with certain content (I.e., video vs pictorial), and understanding the trends of purchasing. For instance, Facebook has an audience that is encompassed mainly by people who are older. Furthermore, analytics indicate that people between the ages of 18-24 click on adverts 10% of the time, compared to the overall median which is 13%.

Each of the social media platforms below have their own codes of ethics, demographics, interfaces, and popularity…

  • Facebook

  • Instagram

  • Google

  • Youtube

  • Twitter

  • Snapchat

  • Pinterest

  • Tiktok

  • LinkedIn

Paid Social Media Skills

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